Converting between color modesAt accommodation of your banner it is necessary to consider, that display of one banner to the same user repeatedly does not conduct to increase in the response. Therefore each banner has term of a life after which it becomes outdated, and the further continuation of its display conducts only to essential reduction CTR. Hence, it is not necessary to show the same banner in service of an exchange of banners of having 100 000 displays in day more than 100 000 times, even in that case each unique user of this service, most likely, not one time will see your banner.
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