RGB model
But most challenges appear after the buyer has chosen the goods and has decided to pay. It is a question of a stage of interaction of the buyer and the seller with payment system. Characteristic for traditional trade is the atmosphere of confidentiality when about the decision of the buyer to pay purchase it is known only to the seller is completely broken in the ecommerce store. Including in opened net ecommerce, the buyer, in essence, should declare for the whole world the decision. Consequences of such step are not necessarily predicted. In comparison with traditional trade the buyer in the Internet-trade as though trusts to make payment to a certain, unknown intermediary.
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