Saving images· Definition of the role and the purposes of ecommerce business. The companies should formulate precisely the reasons serving by stimulus for participation in on-line platforms. At early stages of becoming the Internet-ecommerce store many companies have been involved by new opportunities of increase in incomes and considered{examined} the participation mainly as a way of achievement of advantage in competitive struggle. In the further, however, it is necessary for them to develop{produce} more serious reasons explaining and defining{determining} their business activity on a trading platform. |