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Watch results of your efforts. There are many methods to trace productivity of your business. On a server it is possible to receive broad gullies of visiting of your site; they too give broad gullies of inquiries. Probably, you wish to establish the counter on the pages. Many of them, especially connected with ratings, give a lot of information on visiting your site. All this information should form a basis for updating. Analyze, what pages of a site most and are least visited whence to you visitors come. As a result you can not only improve essentially a site, but also correct the promotion-campaign, noticeably raising its efficiency.