Put artwork into
What is the ecommerce?
Choose to itself firm style, and not just a trade mark, and try to adhere to it in all cases. This style can include a trade mark, is possible in some variations, color scale, geometry of pages, the scheme of navigation. Here there can not be insignificant trifles. However, it is necessary to avoid rather widespread mistake - excessive hobby for the form, first of all design. In registration of a commercial site courageous design experiments because it is experiments with feelings and perception of your visitors are hardly pertinent. Probably, such way also does not need to be excluded completely, but only be assured, that you quite understand, that you do also what results it should give.