Distort filters
4. The size of a banner (byte).
The probability of that a banner will quickly be loaded on current page and the user will see it before will pass to other page, on a straight line depends on the size of a banner displays. If the user will leave, and the banner will not have time to be loaded yet, will be already perfect unimportantly, is how much colorful and the banner has been abruptly animated.
Besides it many services on an exchange of banners limit its size.
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