Duplicating layersIt is even more complex (difficult) to estimate (appreciate) efficiency in case of use of indirect influence on an audience. As in case of with "programmers" and "teapots" - when you use the mediated influence of "programmers" on "teapots". In this case the quantity (amount) of passes can reflect only quantity (amount) of the "programmers" interested in the goods advertised (promoted) by you. Quantity (amount), but not quality - different "programmers" have different spheres of influence. The analysis of calls or a source of the information at purchase by "teapots" of your goods will give you one result: «according to friends ". Thus the probability is high enough, that this familiar "programmer" has just seen your information on the Internet. One of ways of stimulation of indirect influence and an estimation of efficiency in this case can appear system on sale coupons (rebate coupon) on which "teapot" receives the discount, and "programmer" accumulates money for purchase of the necessary goods for it (him) at you.
|