Displaying the contents of layersIf the purpose of your advertising campaign was promotion of the trade mark it is absolutely senseless to consider (count), how many people have passed (have taken place) under the reference (link) from this banner or the information block. Much more interesting characteristic - how many time it (he) has been shown or, in other words, how many the person had chance to remember your trade mark. And it is even more interesting to try to estimate (appreciate) real efficiency of your marketing campaign. One of possible (probable) ways: lead interrogation of users of a server, having included there the advertised (promoted) trade mark, before the beginning of an advertising campaign and precisely same interrogation - after its (her) end. Comparison of the numbers concerning your trade mark, also will give you efficiency. |