Creating layers and layer setsTherefore at planning the marketing campaign on the Internet carefully define (determine) the list of the servers most suitable you on the involved audience. Quality of an audience, instead of attendance should be the most important criterion at a choice of a place on the Internet. As in that case with advertising Mercedes on a server of vacancies - what difference, how much (as far as) will not see your advertising much. Most a simple case - if on the Internet there are the servers suitable you on subjects (computer, automobile, etc.) . However, if such servers still are not present or attendance of such servers is too small (even if an audience and suitable) - be not afflicted. The most advance a server spend interrogations of the audience for interest in those or other offers. For example, results of such interrogations on one of computer servers have shown, that up to the end of year about 10 % of its (his) visitors are going to get the car, 17 % - to get (start) a plastic card and 11 % - to buy (purchase) a mobile phone. Not too badly...
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