Working with layersLet's take the most obvious example. All buyers of computer techniques shares on two unequal groups: on so-called "programmers" and so-called "teapots". Specificity of purchases of computer techniques, technical equipment consists that "teapots" usually use advice of "programmers" at a choice of that they will buy and, quite often, where they will buy. Therefore one of enough effective strategy of promotion of the computer trade marks, new products and stimulations of sales can appear the strengthened influence on "programmers" so that they distributed this influence on the remained category of "teapots". How it is possible to get "programmers"? The Answer is obvious - certainly, on the Internet because by definition present (true) "programmer" it is necessarily connected to the Internet. Thus, conducting the marketing campaign on the Internet, you essentially reduce the expenses (due to restriction of an audience), but will not lose the effect necessary to you.
|