Using the Calculations command
1. Marketing problems which you solve on the Internet, should correspond to the general problems of marketing campaign of firm.
At first sight this abundantly clears statement. However, as soon as business reaches the Internet, the most important problem which is put by firm before the Internet- marketing , becomes increase in attendance of a corporate server of firm. Thus the basic marketing problem of firm can be promotion of the trade mark, promotion of a new product or increase in quantity of dealers. Therefore be more courageous and formulate a problem the Internet-marketing exactly in the same terms as you formulate the general marketing problem - not simplifying it and not reducing to ways of advertising known to you on the Internet.
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